Fa hela historien.
Get the entire story
Mission
Promote VGR's annual pass to increase visits to the six museums in Västra Götaland. The goal was to encouraging the target audience to purchase the pass and explore the rich cultural heritage and history offered by these museums.
Type of project: Client project
Client: VGR
Team Creative: Patrik Spång (CW) Helena Baude (AD)
Alice Fors (AD) Sandra Claassen (CW)
Project Manager.: Kajsa Runnéus
Director/Creative: Jens Jansson
Sound & Music.: Markus Hasselblom
Production Manager: Magdalena Eckerdal
Photo: Michael Fredman
Animation Johan Petersson
Media Planner: Karin Palm
Insight
People are seeking experiences that allow them to create memories, learn new things, and disconnect from screens. They want meaningful activities where they can grow and feel proud to share their knowledge with others.
Solution
Get the entire story.
You only hear part of the story, which leaves you curious to know more. This curiosity drives people to visit the museums. Many can relate to those moments when someone shares random trivia in a conversation.
