KRIKKET

Type of project: Fictional work test for Yrgo

Team: Alice Art director, Sandra copy writer

Background

According to the UN, we will need to start eating insects in the near future as protein won't be sufficient for everyone on Earth. The meat industry is expected to double within the next 20 years, while it already occupies 70% of our arable land today.

Problem: Swedes are
insect-phobic!

80% of the world’s countries eat insects, except for Swedes.
Swedes’ relationship with insects is complicated. In times of famine, we preferred eating bark rather than trying mushrooms or insects.

Mission

IDE – Taste the small,
experience the big.

A new restaurant is set to open in Gothenburg next year. It will serve insect-based dishes, alongside traditional options with fish, meat, vegetarian, and vegan alternatives.

Assignment:

Develop a brand platform.
Create a marketing campaign aimed at encouraging millennials to visit the restaurant, try insect-based dishes, and return again.

Think roasted pine nuts. And buttery sautéed chanterelles. That nutty, comforting aroma filling the room. The refreshing lingonberry lemonade catching your eye from the edge of the table.That’s exactly how we want you to experience your visit with us. Joyful. Surprising. Satisfying.

Our flavors are inspired by the Scandinavian forest, using local, organic, and seasonal ingredients. Just as it should be. Welcome to a delightful moment, in great company, with great food.